top of page

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Urban Peaks - Footasylum

Urban Peaks is a collaborative retail experience concept developed for Footasylum. The project repositions mountaineering-inspired outerwear for an urban consumer by connecting outdoor functionality with everyday city movement, gorpcore styling and youth culture. Built around the campaign message “Ascend. Everyday.”, the concept explores how storytelling, retail space and customer journey design can make technical product ranges feel more relevant, engaging and commercially desirable.

mbama5010@gmail.com

  • LinkedIn

AArchiveR

by Rachel A Appiah

AArchiveR is a fashion archive built around language, community and permanence.

 

My work sits between fashion buying, copywriting, brand communication, sustainability and consumer insight. With a background in English Literature, I approach fashion through storytelling, looking at how garments are chosen, worn, remembered and passed on.

 

I am drawn to roles in fashion buying, copywriting, editorial content, brand communications, marketing and sustainability communication. These roles reflect how I think: research-led, commercially aware and connected to the emotional life of clothing.

 

At the centre of my practice is community. I care about fashion that speaks to real people, real behaviour and real lives. I am interested in everlasting pieces: garments and ideas that hold value through story, quality, memory and purpose.

 

My mission is to create fashion communication and strategy that connects product with story, consumer with community, and style with substance.

 

AArchiveR is a record of fashion written, worn, remembered and made to last.

bottom of page