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LOOP- Traid

TRAID LOOP is a circular fashion concept developed for TRAID, designed to make garment donation more transparent, rewarding and repeatable. The project proposes a QR-enabled system where users can scan, register and track their donated garments, while receiving rewards and impact updates. Built around the message “Donation should not end at the bag,” the concept explores how digital tools, consumer insight and sustainability strategy can turn donation from a one-time action into an ongoing circular relationship.

mbama5010@gmail.com

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AArchiveR

by Rachel A Appiah

AArchiveR is a fashion archive built around language, community and permanence.

 

My work sits between fashion buying, copywriting, brand communication, sustainability and consumer insight. With a background in English Literature, I approach fashion through storytelling, looking at how garments are chosen, worn, remembered and passed on.

 

I am drawn to roles in fashion buying, copywriting, editorial content, brand communications, marketing and sustainability communication. These roles reflect how I think: research-led, commercially aware and connected to the emotional life of clothing.

 

At the centre of my practice is community. I care about fashion that speaks to real people, real behaviour and real lives. I am interested in everlasting pieces: garments and ideas that hold value through story, quality, memory and purpose.

 

My mission is to create fashion communication and strategy that connects product with story, consumer with community, and style with substance.

 

AArchiveR is a record of fashion written, worn, remembered and made to last.

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